Through positioning, developer GTM, and AI-powered automation. 12+ years scaling developer products at JetBrains, Huawei, Lightrun, and more. Reforge alumni.
Trusted by teams at
Choose the engagement model that fits your stage. From a focused positioning sprint to full growth ownership and AI-powered automation.
One-time project
Deep dive into your ICP, competitive landscape, messaging, and go-to-market motion. I audit what you have, identify gaps, and deliver a focused action plan you can execute immediately.
Monthly retainer
Own your product marketing function end-to-end. From launches to sales enablement, developer content to competitive intel — I embed with your team and ship.
Monthly retainer
Full-stack PMM + growth ownership. I build and run your growth loops: acquisition, activation, retention, and expansion. Strategy through execution, with your team.
Per agent
Custom AI agents that automate your marketing, sales, and developer advocacy. From lead enrichment bots to content repurposing pipelines — autonomous systems that compound your growth without adding headcount.
Product Marketing & Growth Strategist
I help developer-first companies find their voice, nail their positioning, and build growth engines that compound — from seed to scale.
I'm Daria — a product marketer and growth strategist with 12+ years helping developer-first companies grow. 7 years at JetBrains launching products developers love. Scaled growth at Huawei, Bitcoin.com, Lightrun, and Odigos. Helped 20+ startups across DevTools, Cybersecurity, and AI/ML find product-market fit and build repeatable growth. Reforge alum. Now combining deep PMM expertise with AI-powered automation to help startups scale without scaling headcount.
I craft messaging that resonates with developers, SREs, and technical decision-makers — because generic "enterprise" copy doesn't work here.
From beta programs to GA launches, I build go-to-market motions that drive trial, activation, and word-of-mouth in developer communities.
I design and run experiments across your full funnel — acquisition, activation, retention, expansion — powered by data and AI automation.
Audit your positioning, GTM motion, and growth funnel to pinpoint what's holding you back
Craft messaging and strategy that resonates with technical buyers and developer communities
Build repeatable growth loops — from acquisition through activation, retention, and expansion
What Leaders Say — Hear from founders and marketing leaders who've seen the impact of sharp positioning and developer-first go-to-market strategy.
Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
The same frameworks, templates, and checklists I use with paying clients — packaged for you to execute independently.
Ready to Scale?
Sharp positioning. Stronger launches. Scalable growth.
Ready to nail your go-to-market and build a growth engine developers actually respond to? Let's talk.
Product Marketing & Growth Strategist
I help developer-first startups nail positioning, launch products developers adopt, and build growth engines that compound — from Seed to Series B.